Budweiser maker boosts US manufacturing investment to $600M
American beer giant Anheuser-Busch is boosting its investment in U.S. operations to $600 million, building on its pledge to create and sustain American manufacturing jobs.
The Budweiser and Michelob ULTRA maker announced Wednesday that it plans to open 15 new technical skills training centers at its operating facilities across the U.S. in collaboration with local trade schools. The company will also accelerate programs dedicated to providing veterans with career opportunities as part of its investment across 2025 and 2026.
“Anheuser-Busch’s $600 million investment is a testament to our unwavering commitment to the future of American manufacturing,” said Anheuser-Busch CEO Brendan Whitworth in a release. “By strengthening our manufacturing operations, we are creating sustainable careers – not just jobs – and investing in the people who are vital to our success. We are proud to continue building the next generation of manufacturing leaders through our new technical training centers while also providing new opportunities in the workforce for our nation’s veterans.”
The training centers will serve to improve Anheuser-Busch employees’ capabilities, covering technical fundamentals, digital tools, management systems and mechanical and electrical systems. The company said it plans to “upskill” more than 90% of its manufacturing workforce over the next five years.
Anheuser-Busch will also continue its partnership with the Manufacturing Institute on its Heroes MAKE America initiative. Since the initiative was announced in May 2025, the beer manufacturer has adopted the institute’s Manufacturing Readiness Badges, incorporating 20 credentials that translate military training into skills required for Anheuser-Busch manufacturing roles.
In 2026, Anheuser-Busch and the Manufacturing Institute will accelerate adoption of the Heroes MAKE America Talent Network, powered by SmartResume. The SmartResume platform supports veterans in the hiring process by making their military skills and experience clear and verifiable for employers.
Jay Timmons, president and CEO of the National Association of Manufacturers, praised Anheuser-Busch’s investment boost.
“By partnering with the Manufacturing Institute, Anheuser-Busch is powering a new generation of opportunity for the world’s finest workforce – the manufacturing workforce,” said Timmons. “These local technical skills training centers and partnerships with trade schools will transform careers and enable the manufacturing workforce of today and tomorrow to develop the critical skills they need to build life-changing careers, grow our economy and shape American communities.”
Anheuser-Busch highlighted its commitment to maintaining local production for the past 165 years, with 99% of its beer sold in the U.S. being made in the U.S.
In addition to supporting its workforce, the $600 million will also go toward improving Anheuser-Busch’s technology systems, upgrading manufacturing facilities and increasing production and packaging capabilities.
While Anheuser-Busch did not specify where the training centers will be located, FOX2Now reported that one center will be built at Anheuser-Busch’s brewery in St. Louis, Missouri. Another center training center will open at the company’s facility in Fort Collins, Colorado, according to the Coloradoan.
