Tariffs alone won’t save American manufacturing — here’s what actually will


As this year’s State of the Union made clear, President Trump places manufacturing — and tariffs — at the center of his economic agenda. Even with the Supreme Court striking down the IEEPA tariffs, other tariffs, including Section 232 tariffs on steel and aluminum, are here to stay. In fact, last week the United States Trade Representative announced the initiation of its first investigation under Section 301 of the Trade Act of 1974 with the stated aim of replacing the IEEPA tariff regime.

President Trump’s goal of ushering in the greatest manufacturing era in American history remains intact, but the fatal flaw of the administration’s current tariff strategy is that it is making it more expensive to manufacture in America.

Trump allies, including Oren Cass at American Compass, argue that tariffs and reshoring are essential to securing supply chains and rebuilding America’s manufacturing base. Cass recently told the Financial Times that tariffs are strategic levers to restore industrial capacity. Michael Lind, in his essay “So What If Tariffs Are Taxes?”, portrays tariffs as a public good that can reassert national control over markets. Robert Lighthizer, Trump’s former trade representative, defends tariffs as central to safeguarding U.S. manufacturing. These arguments carry populist appeal, but they falter when confronted with the economics of manufacturing and the realities of global supply chains.

Cass and Lind suggest that reshoring can be accomplished swiftly. But the equipment manufacturing industry, which I advocate on behalf of, demonstrates otherwise. Supply chains are vast, intricate, and global. Companies operate on multi-year investment cycles, and suppliers cannot be uprooted overnight. Attempting to force rapid reshoring risks bottlenecks, shortages, and inefficiencies that weaken U.S. equipment manufacturers rather than strengthen them. The Trump administration has wisely provided glide paths for industries facing regulatory changes; reshoring requires similar patience, not blunt instruments.

Tariffs, meanwhile, raise the cost of U.S. manufacturing. Steel and aluminum tariffs, along with levies on derivative components, have already inflated input costs for American equipment manufacturers. The United States is already the highest-cost producer of heavy equipment globally, and additional tariffs only exacerbate this disadvantage. Cass and Lind argue that tariffs level the playing field, but in practice they make U.S.-made equipment less competitive both at home and abroad. Lighthizer’s defense of tariffs as a bulwark against globalization ignores a fundamental reality: higher costs erode competitiveness.

Export competitiveness suffers as well. Higher input costs make U.S. goods less attractive in foreign markets, forcing manufacturers to either absorb losses or relocate production abroad to remain competitive. This dynamic undermines the President’s vision of global manufacturing leadership and his claim to be the “Affordability President.” Cass, Lind, and Lighthizer frame tariffs as tools to reduce deficits, but in practice they risk expanding them by driving production offshore.

Even if reshoring could be swiftly accomplished through tariffs — a premise many economists dispute — expanding domestic manufacturing capacity runs into a more fundamental constraint: the nation’s workforce. The U.S. manufacturing sector is already struggling to fill open positions. As of late 2025, between 394,000 and 449,000 manufacturing jobs remain unfilled nationwide, according to U.S. Department of Labor and Federal Reserve data. In equipment manufacturing specifically, vacancies remain high, with more than 85,000 job openings. A Deloitte study forecasts a shortfall of 2.1 million manufacturing workers by 2030 — a gap large enough to cost the U.S. economy as much as $1 trillion in lost output.

This looming deficit is driven in part by accelerating retirements among Baby Boomers and Generation X, who make up a disproportionate share of today’s skilled industrial workforce. Compounding the challenge, current and anticipated immigration policies are shrinking the pool of available workers at precisely the moment labor demand is rising. With immigration now the primary driver of growth in the working-age population, these declines significantly constrain labor supply across industrial sectors. It will take far more than tariffs to rebuild domestic manufacturing. Meaningful increases in workforce availability — through training, retention, workforce participation strategies, and immigration reforms — are essential before the U.S. can fill today’s job openings, let alone the additional labor required to support large-scale reshoring.

President Trump’s vision of industrial strength can be realized through investment in innovation, workforce development, and critical new infrastructure. Advanced manufacturing technologies, automation, and national energy dominance can give U.S. equipment manufacturers a decisive edge. Expanding apprenticeships, vocational training, and STEM education will ensure a skilled and growing workforce ready for modern industry. Modernizing ports, rail, and digital infrastructure will reduce logistical costs and enhance supply chain efficiency. Strategic partnerships with allies can diversify supply chains without resorting to blunt tariffs. These measures align with President Trump’s goals while avoiding the pitfalls of Cass, Lind, and Lighthizer’s protectionism.

President Trump is right to champion manufacturing as the backbone of American strength. But tariffs and forced reshoring are costly detours. Global supply chains cannot be redirected overnight. Tariffs raise input costs, and higher costs erode American competitiveness domestically and abroad. Cass, Lind, and Lighthizer offer patriotic rhetoric, but their solutions undermine the very industries they seek to protect. To truly make American manufacturing great again, the administration should double down on building strength through competitiveness, not barriers.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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Trump’s promised ‘manufacturing boom’ couldn’t save these Whirlpool jobs


New York
 — 

The US has lost thousands of manufacturing jobs over the last year. Beverly Dawson’s family was among them.

Dawson was laid off this month at Whirlpool’s refrigerator factory in Amana, a small town in eastern Iowa. Her son’s offer to work full-time at the plant when he graduates from college in a few semesters was also pulled. Her husband was the only one to survive the latest round of layoffs.

At the Amana plant, the hope of a stable future building appliances in the town that introduced America’s first side-by-side refrigerator is dimming. The factory’s workforce has been cut by more than half over the last few years as Whirlpool expands production in Mexico.

“You have generations working at the Amana plant. People’s parents and grandparents,” Dawson, 48, said. “It’s a central part of the community and was a good, solid place to work.”

Dawson is one of more than 100,000 American manufacturing workers who have lost their jobs since President Donald Trump entered office last year. Trump as a candidate promised a “manufacturing boom” and once in office launched broad global tariffs as the way to revitalize factory production in the United States.

Exterior of the Whirlpool Amana factory. More than 100,000 American manufacturing workers have lost their jobs since President Donald Trump entered office last year.

A 'Save Our Jobs at Whirlpool' rally, on March 6 in Amana. IAM Union said Whirlpool has shifted production to Mexico in recent years.

The Whirlpool factory in Amana. Whirlpool has said Trump's trade policies level the playing field for Whirlpool and other US manufacturers.

Despite the administration’s push, the decades-long decline in manufacturing has marched on. The US economy has shed more than 7.5 million manufacturing jobs since a peak in 1979, driven by global competition, automation and exchange rates.

Whirlpool has invested hundreds of millions of dollars in Mexico to manufacture refrigerators at two factories in recent years, said the International Association of Machinists and Aerospace (IAM), which represents workers at the Amana plant.

IAM opposes Trump’s broad tariffs, fearing they would disrupt US production and cause layoffs.

“Whirlpool advertised quite often that they’re the only American manufacturer of refrigerators and tariffs will only be beneficial,” Dawson said. “I don’t understand how that reconciles with opening up more in Mexico.”

Whirlpool, which also owns the KitchenAid, Maytag and Amana brands, supports Trump’s tariffs.

The Michigan-based company has said the import taxes give it an advantage. That’s because most of the appliances it sells in the United States are produced domestically at 10 US plants, in contrast to its rivals in Asia like LG and Samsung.

The administration’s “trade policies are critical to closing trade loopholes and leveling the playing field for Whirlpool and other US manufacturers,” Whirlpool spokesperson Chad Parks said in a statement to CNN.

Whirlpool said it’s making “difficult but necessary changes” to the plant in Amana “all with the goal of keeping Amana competitive and a viable manufacturing presence in the community for the long term.”

Whirlpool said it’s committed to American manufacturing, pointing to a recent $300 million investment in Ohio to build washing machines.

But the pull to produce in lower-cost countries like China and Mexico remains strong for all US manufacturers. The power of tariffs has not been enough to make US manufacturing competitive with these countries. Trump’s snap decisions on tariff rates have also chilled companies’ long-term investment and hiring plans. (The White House did not respond to CNN’s request for comment.)

A Whirlpool refrigerator on display at Lowe's.

Meanwhile, tariffs have hiked costs. For example, Trump’s 50% tariffs on imported steel and aluminum increased Whirlpool’s costs by $300 million last year. The company also paid more for appliance components that are only made overseas.

“Supply chains are integrated across countries. They can’t be changed overnight,” said Susan Houseman, an economist at the Upjohn Institute for Employment Research. “To think companies can turn on a dime and rearrange supply chains or make massive investments in this country is unrealistic.”

Big-ticket refrigerators and dishwashers are also going untouched at stores as fewer people move or buy new homes. Whirlpool’s sales dropped 6.5% last year and its stock declined around 35%.

Tariffs have “done little to benefit” the home appliance sector, said Jason Miller, a professor of supply chain management at Michigan State University.

Since Trump took office last year, the tariff rate on major home appliances has increased from 5% to 16.4% in December. That rate isn’t high enough for domestic manufactures to benefit, especially when steel and aluminum prices have spiked, Miller said.

“Production didn’t increase in 2025 and payrolls fell,” he said.

But Whirlpool’s pledge to keep jobs in Amana rings hollow to laid off workers like Dawson. When she goes into a nearby Lowe’s, she’s frustrated to see Whirlpool refrigerators made in Mexico and China.

There is a long history of building home appliances in Amana, one of seven villages outside Cedar Rapids that were German communal societies until the Great Depression.

A general store in Amana, Iowa, selling bakery goods and Hotpoint appliances in 1961.

In 1934, Amana entrepreneur George Foerstner began making beer coolers. The business grew into the Amana household appliances’ brand — the first side-by-side fridge in the United States was introduced there in 1949 and the first bottom-freezer fridge came in 1957. Hollywood stars like Gary Cooper and Groucho Marx advertised Amana’s appliances in magazines and on the radio.

Raytheon, the inventor of the microwave oven, bought Amana a decade later as it pushed to bring microwaves to households around the country.

Whirlpool eventually acquired the plant in 2006, which is still an economic engine for the area and processes wastewater for the local community. Roughly 950 people work there.

The factory has had a “wide-reaching benefit for people around Amana,” said Sandy Freytag, who has worked there for more than 30 years. She worries that the layoffs will have a spillover effect on local businesses and the economy.

An Amana chrome Radarange microwave oven sits on a kitchen countertop in the 1970s.

“People don’t trust that the factory will stay open,” she said. “I hope I am very wrong.”

Dawson had hoped to work there for the rest of her career, but the 48-year-old mother of four is now sending out job applications to dozens of employers.

She’s currently competing in a tough labor market with a weaker safety net. Iowa in 2022 cut its unemployment insurance from 26 weeks to 16, and a federal program for workers who lost their jobs due to foreign trade has expired.

Her husband has taken on a second job and is now working seven days a week to help the family make ends meet. If she can’t find a new job soon, she plans to tap into her retirement savings.

“I’ve worked hard. I’ve been loyal. I’ve made things better, and that still isn’t enough for me to be successful,” she said.

Correction: A previous version of this article incorrectly stated the number of factories Whirlpool has in Mexico. Whirlpool has two refrigerator plants in Mexico and recently expanded its investments at them.

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